For musicians and content creators, “quiet, free space” is indispensable.
In Japan’s soundproof rental market, brands such as Musision (operated by Livlan Corporation), Sonare, and Tokyo Tatemono are now competing in an increasingly competitive era. In 2025, soundproof rentals in Japan are transitioning from “special housing” to “practical options.”
This article summarizes the latest brand trends, development plans, and market background from the Japanese market, comparing each company’s characteristics and differentiation strategies.
Current State of Japanese Soundproof Rental Brands and Market Expansion Background#
An overview of recent market trends and the social background driving attention to soundproof rentals in Japan.
Japan’s soundproof rental market maintains an annual growth rate of 15-20% as of 2025. The background includes the establishment of remote work following the COVID-19 pandemic, expansion of streaming culture, and concentrated demand around music universities.
Soundproof properties, originally targeting mainly musicians and instructors, now extend to a more diverse range including content creators, VTubers, and ASMR producers.
On the other hand, due to rising construction costs and labor shortages, supply still cannot keep up with demand. In urban centers, waiting periods of 6 months to 1 year for occupancy are not uncommon. This supply-demand gap is accelerating competition among brands.
Musision (Livlan) | Reliability as an Industry Pioneer#
An explanation of the characteristics and strategy of “Musision - 24-hour Musical Instrument Performance Soundproof Rental Apartments,” Japan’s largest soundproof rental brand.
Overview and Features#
- Operating Company: Livlan Corporation
- Number of Properties: 37 buildings nationwide, approximately 900 units (as of 2025 in Japan)
- Soundproofing Performance: D-70 to D-80 (achieving this performance with wooden construction, per Japanese acoustic standards)
- Occupancy Rate: Extremely high at 95-98%
- Tenant Composition: Musicians 40%, Content Creators 20%, Teleworkers 10%, Others 30%
Livlan’s Musision has been developed since 2002 under the concept of “homes for people who enjoy sound.” The soundproof structure employs a proprietary floating floor + double-wall construction, realizing properties where 24-hour performance is possible.
Recent Developments#
- Spring 2025, opened a premium specification model in Setagaya Ward, Tokyo. Features grand piano support and AI ventilation control among the latest equipment.
- Regional expansion in full swing. New projects underway in Saitama and Chiba prefectures.
- Additionally, implementing cost reduction through reuse of second-hand soundproof rooms. Introduced a system that reduces new construction costs by up to 30%.
Distinctive Services#
- Implementing trial residency programs in partnership with music universities and streaming agencies.
- Strong point of high transparency by publishing soundproofing performance measurement values.
- Actively engaged in community formation through tenant concert events and online exchanges.
In this way, Musision has established itself not merely as a “soundproof property” but as a residential brand supporting the “culture of enjoying sound” in Japan.
Sonare | Rapid Growth of an Emerging Brand#
Introducing emerging forces continuing to grow with a focus on next-generation lifestyle adaptation in the Japanese market.
Overview and Features#
- Operating Company: Sonare Corporation
- Main Areas: Kanto region (Kanagawa and western Tokyo)
- Soundproofing Performance: D-60 to D-70 (supporting streaming, DTM, and vocal use, per Japanese standards)
- Average Rent: 120,000-180,000 yen ($800-$1,200 USD) in urban centers
Sonare is an emerging brand launched in the early 2020s, characterized as “creator-oriented rental properties”. While Musision focuses on musicians, Sonare targets content creators and the VTuber demographic.
Latest Trends (2025)#
- April 2025, opened a streaming-dedicated building in Shinjuku Ward, Tokyo. In addition to soundproofing, equipped with dedicated internet routers, lighting, and sound absorption devices.
- Actively introducing AI and IoT facilities. Smart locks and environmental monitoring are standard equipment.
- Introduced rental equipment system (microphone and audio interface lending), reducing initial investment.
Brand Evaluation#
In word-of-mouth reviews, it is highly rated as “properties that cater to content creators,” with integrated design of soundproofing + digital environment being supported.
While rent prices are on the higher side, many properties include shared studios, with emphasis on supporting creative activities after move-in.
Major Developers’ Entry: Tokyo Tatemono, Daiwa House, and Others#
The entry of major Japanese developers into soundproof rentals symbolizes market maturation. As of 2025, the following companies are advancing new entries and expansions:
| Company Name | Main Brand | Soundproofing Performance | Development Features |
|---|---|---|---|
| Tokyo Tatemono | TBD (in development) | D-65 to D-75 | 8 soundproof rental units under construction in Shinagawa Ward |
| Daiwa House | Oto no Jiyuku (Sound Freedom Zone) | Residential hybrid type | Hybrid development with detached soundproof housing |
| Sekisui House | Detached support | Approximately D-60 | Strengthening renovation proposals for individual customers |
| Nagawa | SOUND ROOM | D-45 to D-50 | Residential application of office/educational facility models |
The strength of major developers lies in their ability to standardize quality while reducing construction costs. Tokyo Tatemono in particular is exploring a high-profit model with station-proximity and small unit counts, aiming for an “urban Musision” in the Japanese market.
This movement is shifting soundproof rentals from a “niche market” to a “mainstream market” in Japan.
Inter-Brand Comparison | Differences in Performance, Pricing, and Tenant Demographics#
A cross-brand comparison clarifying each brand’s positioning in the Japanese market.
| Brand | Performance (D-rating) | Rent Range | Main Tenant Base | Features |
|---|---|---|---|---|
| Musision | D-70 to D-80 | 150,000-250,000 yen ($1,000-$1,700) | Musicians, instructors, students | Established brand, high construction quality |
| Sonare | D-60 to D-70 | 120,000-180,000 yen ($800-$1,200) | Content creators, creators | Enhanced IT facilities and equipment support |
| Tokyo Tatemono | D-65 to D-75 | 180,000-250,000 yen ($1,200-$1,700) | Working professionals, affluent | Premium specifications, urban locations |
| Oto no Jiyuku (Daiwa House) | Approximately D-70 | Integrated housing | Family demographic | Fusion of detached housing and soundproofing |
| SOUND ROOM (Nagawa) | D-45 to D-55 | 100,000-150,000 yen ($670-$1,000) | Corporations, educational institutions | Prefab application, short-term use possible |
While Musision still tops in performance, Sonare is attracting younger demographics with digital compatibility + convenience.
Also, regional segmentation is progressing with Livlan in Saitama and Chiba areas, and Sonare in Kanagawa and Kansai regions.
Brand Strategy Differentiation Points#
Analysis of how each brand is creating distinctions in the competitive Japanese environment.
Brand Strategy Comparison Table (2025)#
| Brand | Strategic Direction | Main Strengths | Differentiation Points |
|---|---|---|---|
| Musision (Livlan) | Musician-centered, high-performance soundproofing focus | Peace of mind and trust through technical expertise and track record | Soundproof community formation and securing long-term demand through educational institution partnerships |
| Sonare | Streaming and digital creator specialization | Technology-focused strategy and SNS communication strength | Low initial costs and short-term contract plans providing flexibility for younger demographics |
| Tokyo Tatemono, Daiwa House | Comprehensive developer housing-linked model | Major brand trust and construction capabilities | Hybrid development of housing performance + acoustic design, sustainability appeal through ESG compliance |
In this way, brand directions are being redefined through three elements: “culture × technology × living comfort.”
Challenges and Prospects for Soundproof Rental Brands in Japan#
Considering challenges and possibilities for future market expansion in the Japanese market.
Main Challenges#
- Continued supply shortage: Fewer than 300 buildings nationwide, excess demand state.
- Shortage of construction personnel: Aging of soundproofing construction technicians and labor difficulties.
- Price increase pressure: Upward rent trends due to yen depreciation and material price increases.
- Lack of performance visualization: Existence of properties not disclosing D-ratings and measurement data.
Growth Factors#
- Introduction of AI and IoT-compatible soundproof rooms (automatic ventilation, acoustic control, etc.)
- Cost reduction through reuse of second-hand soundproof rooms
- User base expansion with subscription and lease models
- Regional city expansion (particularly Nagoya, Fukuoka, Sapporo, etc.)
Going forward, properties that meet the combined demand for “musical instrument performance + streaming + telework” will be key.
Soundproof rentals are no longer just “special homes for musicians” but are strengthening their presence as “new living infrastructure” in Japan.
Summary: Still a Blue Ocean Market in Japan?#
In Japan’s 2025 soundproof rental market, Musision remains stable as the leader, while emerging forces like Sonare are pioneering their own territories.
Beyond just soundproofing performance, elements such as IT facilities, community, and sustainability are becoming selection criteria.
Moving toward an era where soundproof rooms are perceived not as “spatial luxury” but as “freedom of activity.” Brand innovations will continue to support quiet and enriched living in the Japanese market.