Overview#
Asia’s compact soundproof booth demand shows annual growth of 8-12% driven by streaming and creator economy with continued hybrid work. Among these, China, Korea, and Vietnam are experiencing accelerated growth riding the waves of “streaming × e-commerce/mobile advancement.”
This article analyzes country-specific market opportunities and proposes strategic expansion directions for Japanese manufacturers.
Asia’s Major Markets: Soundproof Booth Market Scale and Growth Rates#
China: Massive Streaming Population, Expanding Office Demand#
Market Scale and Foundation
- Live streaming users: 833 million (75% of internet users)
- Digital population: 1.37 billion
- Urbanization rate: ~65% and rapidly rising
Demand Drivers
- Rapid expansion of live commerce and short video platforms
- Increasing noise complaints in urban residential buildings
- Corporate office soundproof booth adoption
Growth Outlook
- Annual rate: +10-14% (2025-2030)
- Particularly “broad and shallow” penetration to general users
- Mainstream adoption for office and educational use
Impact on Japan
- Individual booth market success depends on volume × price range optimization
- Easy assembly and heat management are selling points
South Korea: K-POP and Streaming Culture, Strong Quality Focus#
Market Scale and Foundation
- Live streaming market CAGR: ~26% (2025-2035 outlook)
- K-POP idol fan activities (“oshi-katsuo”) are culturalized
- Gaming and educational streaming also thriving
Demand Drivers
- Fan activities, gaming, educational streaming culture
- Consumers prioritizing high quality and aesthetics
- Rising incomes among content creator class
Growth Outlook
- Annual rate: +9-12% (primarily individual soundproof booths)
- Higher unit price demand for high-performance/design solutions
- Market maturity monetizing otaku culture
Impact on Japan
- Design and acoustic quality differentiation effective
- Competitive advantage through lighting, ventilation, wiring completeness
Vietnam: 75% of Population Active on SNS, Live Commerce Established#
Market Scale and Foundation
- Active SNS users: 76.2 million (75% of population)
- E-commerce acceleration, TikTok Shop adoption
- Mobile-first, high SNS literacy
Demand Drivers
- Live commerce (live streaming sales) establishment
- Solo entrepreneurs and retailers setting up streaming
- YouTube and side-business entrepreneurial aspirations
Growth Outlook
- Annual rate: +12-16% (high-growth market)
- Simple booths in entry to mid-price ranges showing growth
- Government digital transformation support driving growth
Impact on Japan
- Price competitiveness prioritized, but quality reputation important
- Video demonstrations of noise reduction enhance recognition
Japan: Mature Market with Soundproof Rental Differentiation#
Market Scale and Foundation
- VTuber, ASMR, and telework demand steady
- Accumulated soundproof rental model expertise
- High technical quality and service capability
Demand Drivers
- Increasing VTuber and ASMR creator numbers
- Work-from-home establishment driving home environment investment
- Soundproof rental awareness penetration
Growth Outlook
- Annual rate: +6-9% (mature × steady)
- Bipolarization of rental vs. compact booths progressing
- No saturation signs currently visible
Country-Specific Approach Recommendations#
China: Volume × Price Range Optimization Strategy#
Measures
- Emphasize foldability and easy assembly
- Promote heat management (summer cooling efficiency)
- Multiple price tier lineup
- Listing on major e-commerce platforms (Alibaba, JD.com, etc.)
Expected Market Segments
- Individual creators: +12% annual growth
- Corporate offices: +8% annual growth
South Korea: High Sound Isolation × Aesthetics Strategy#
Measures
- High sound isolation × aesthetics: D-50+ with differentiation through lighting, ventilation, and wiring “completeness”
- Comprehensive lighting equipment, smart features
- Design award recognition for awareness building
- Collaboration with local influencers
Expected Market Segments
- K-POP fan streamers: Boom-stage growth
- Gaming streamers: Steady demand
Vietnam: Entry to Mid-Range Price × Video Appeal#
Measures
- Entry to mid-range simple booths + noise/echo demonstration video appeal
- Local SNS influencer collaboration
- Expansion via Shopee, Lazada
- Localization (Vietnamese language support)
Expected Market Segments
- Retailer live commerce: Rapid growth
- YouTuber side-businesses: Steady growth
Japan: Soundproof Rental Model Export Hybrid#
Measures
- Purchase vs. rental vs. lease comparison guidance
- Soundproof rental partnership building
- VTuber/ASMR feature standardization
3-5 Year Phased Implementation Plan#
Year 1: Market Research & Pilot Operations#
China
- Test sales through major e-commerce
- Pilot with 1-2 distributors
South Korea
- Regional distributor selection
- Event participation for K-POP fan clubs
Vietnam
- SNS influential streamers collaboration
- Shopee pilot listing
Year 2: Recognition Expansion & Brand Establishment#
All Regions
- Demonstration PR on video platforms (YouTube, etc.)
- Local media exposure
- User case collection publication
Year 3-5: Partnership Expansion & Commercialization#
China
- Major real estate and co-working facility supply
- Customized office products
South Korea
- Content production support company partnerships
- Studio facility integration proposals
Vietnam
- Direct business dealings with e-commerce companies
- Training program sales
Regional Success Factors#
Success Factors in China#
- Wide price range (¥30,000-1,000,000)
- Simplified assembly and delivery
- After-service system construction
Success Factors in South Korea#
- Design and completeness differentiation
- Influencer marketing
- Regional e-commerce platform utilization
Success Factors in Vietnam#
- Price competitiveness and quality balance
- Demonstration appeal through video
- SNS/TikTok Shop coordination
Priority Ranking from Investment Efficiency#
3-Year ROI Outlook
- Vietnam: Minimal investment, maximum growth (low entry barriers)
- South Korea: Moderate investment, stable growth (mature market oriented)
- China: Major investment, large-scale growth (high future potential)
- Japan: Existing business optimization (mature maintenance)
Proposed Article Topics (for Soundproof Lab Content)#
We recommend developing the following themes by country:
- “6 Small Booths Chosen by Korean Streamers”
- “Why ‘Sound Changes Sales’ in Vietnam’s Live Commerce”
- “China Urban Rental × Booth Implementation Checklist”
- “Japan’s Soundproof Rental Model: Asia Expansion Potential”
Summary: Asia Soundproof Booth Market Expansion Strategy#
Japan’s soundproofing technology and service capabilities have sufficient competitiveness in Asian markets. The critical success factor is region-specific needs understanding and phased market development.
Country Selection Priority
- Immediate entry: Vietnam (favorable growth rate and entry barriers)
- Medium-term entry: South Korea (differentiation possible through design and quality)
- Long-term expansion: China (large scale but watch for intensifying competition)
The next five years will be critical for Japanese manufacturers’ Asia expansion. Early participation capturing first-mover advantage and differentiation strategies leveraging regional characteristics will determine success.